Volume IV · Issue 02 · Fractional & Advisory
Operator. Founder. Strategist for the sports economy.
A 20-year youth sports operator and SaaS founder helping ambitious companies modernise — before their competitors do.
A 20-year youth sports operator and SaaS founder helping ambitious companies modernise — before their competitors do.
Most sports businesses are operating like it's 2019.
The competitors who move first on AI will compound their advantage every quarter the others delay.
I'm not a consultant who read a book. I'm a 20-year sector operator and SaaS founder with active deployments across the businesses I work with — and I help leadership teams build the strategy and execute the rollout that turns AI from a buzzword into a P&L line.
Founded and scaled multi-region youth sports businesses from the ground up. I know the unit economics, the customer behaviour, and where operational drag actually lives — which is precisely where AI delivers the highest ROI.
Built Coordinate Sport — a youth sports operating system serving providers across the UK — from idea to exit between 2020 and 2025. Lived product-market fit, pricing, churn, and scaling support. I know what software actually solves.
Active across deal flow and transformation work in the youth sports and children's activity sector — buy-side strategy, capital structure, AI-led modernisation, and integration planning. Both sides of the deal table.
The roadmap I bring isn't theoretical. It's been deployed live across the businesses I've operated and worked with — voice agents, content engines, custom Claude and GPT builds, and AI-native acquisition workflows. Live systems, not pilots in purgatory.
For your business, I diagnose where AI delivers the fastest ROI, architect the rollout sequence, and lead deployment alongside your team — not next to them.
See the full AI playbook →
A weekly series interviewing founders, operators, and investors building the future of youth sports and the technology around it.
Every episode is a working masterclass in what's actually moving on the ground — from vertical SaaS founders to multi-region services operators to the investors backing them. The recurring thread: how the best businesses are using AI, automation, and modern playbooks to compound an advantage their slower competitors can't match.
Listen on YouTube →Governance, strategic oversight, and AI literacy at board level. Investor signal and credibility for fundraising.
AI roadmap, M&A prep, GTM strategy, brand repositioning. Embedded in leadership conversations without the full-time cost.
Embedded execution from diagnostic to deployment. I run the rollout alongside your team — not next to them.
One-off transformations — AI rollout, GTM rebuild, M&A readiness. Fixed scope, fixed timeline, fixed deliverables.
Cash retainer with optional equity. Contractor via UK entity for clean global onboarding. Available across US and EMEA time zones. Book a 30-minute call below — I'll come prepared.